Jenny is the Founder of YourCash Europe. From the very early days of her initial investigations into purchasing YourCash, she had clear ideas of what the business could and would achieve under her guidance and leadership.  She introduced the company to growth strategy plans that focussed on core business, nurturing partnerships with Financial Institutions, developing new European markets and identifying new revenue streams. In 2016, Jenny sold YourCash to a US business quoted on the New York Stock Exchange.